Most SEO problems aren't SEO problems.
Sometimes it's a conversion problem. Sometimes analytics. Sometimes a technical
mess someone left behind. I find out what's actually costing you revenue
— then I fix it.
11 years working client-side and agency-side. BBC, Superdry, Domino's.
Organic sessions delivered for BBC Sport in a single year
BBC — World Cup 2018Reduction in Digital PR costs while improving link quality and volume
SuperdryAdditional sessions in a single quarter from one local SEO initiative
Domino's PizzaOrganic traffic overnight after removing a manual Google penalty
National TyresHow it works
A marketer who does SEO.
Not an SEO who ignores your business.
Most SEO consultants start with a methodology. I start with your revenue problem.
After 11 years working inside organisations like the BBC, Superdry and Domino's — as well as leading agency teams — I understand the difference between activity that looks like SEO and activity that actually moves revenue.
I've also spent time in sales, which means I can explain what I'm doing in a way that makes sense to a board, an investor, or just you. Getting SEO done is often more about influence than algorithms. I've built teams, managed £10M budgets, and navigated the internal politics that stop most recommendations from ever getting delivered.
You work directly with me. No account managers, no juniors. Just the thinking that got me hired at some of the most complex digital organisations in the UK — applied to your business.
More about JamesWhat I work on
All services01
Technical SEO
Crawlability, site architecture, Core Web Vitals, indexation. The foundations everything else depends on.
02
Site Migrations
Replatforms, redesigns, domain moves. Executed without losing the organic traffic you've spent years building.
03
SEO Audits
Not a 200-point checklist. A diagnosis of what's actually costing you revenue — with a clear plan to fix it.
04
Local SEO
Google Business Profile, local citations, Lancashire and Greater Manchester. Built for businesses that need to be found nearby.
05
AI & AEO
Entity optimisation, Answer Engine Optimisation, structured data. Visibility in the results replacing the ten blue links.
06
Content Strategy
Topical authority, content architecture, keyword strategy. Content that earns rankings rather than just fills pages.